Informa Connect owns 800+ major brands, products, and digital communities.
Informa Connect was formed after Informa purchased UBM for $5.2 Billion in 2018.
They are a FTSE 100 global company with 14,000 employees across 60 countries, and operate in the world finance, pharmaceuticals, and other specialist markets.
Client:
Informa Connect, world-wide award-winning live events, digital content and training for professionals who want to achieve more.
Role:
Senior designer, global brand team
Tools:
Adobe XD, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Creative Cloud, Microsoft teams, Office.
Challenge:
Create production design, product branding, and marketing design automation at scale for over 300 live-event and digital products.
Solution:
Co-founded and implemented an innovative omni-channel design system, streamlining speed to market, enhancing efficiency, and driving overall success.
Omni-Channel Design
When our parent company bought their main competitor, our team inherited 100 additional products bringing our total to 300.
In response we created the omni-channel design process: a systematic approach to our projects leveraging modular design, standardized content, and a global branding system.
As co-founder of the Omni-Channel Design process, I was instrumental in developing a system that combined the efficiency of a universal branding system with the power of modular design.
We implemented our solution across all global products and improved speed to market, increased design efficiency, and multiplied success at scale.
