15+ Years Design Experience
Clear design for complex ideas
Expertise
- Product design, SaaS, AI
- UX, UI, interaction design
- Graphic design, visual design & scalable systems
- Information architecture & user journeys
Methods
- Human-centered design
- Wireframing & interactive prototyping
- Systems-thinking & data-informed design
- Usability testing & heuristic review
Systems
- Scalable design systems & component libraries
- AI-product UX patterns
- Omnichannel platforms and branding systems
- WCAG / ADA & inclusive design
Design for data-intensive, technical problems.
45%
design-dev velocity
50%
faster rollout
+22%
task completion
-25%
user friction
| Capability | Vitalcy | Stealth Start-up | Eagle Point Software | Informa |
|---|---|---|---|---|
| Dashboards & data tables | ✅ | ✅ | ✅ | |
| Complex workflows & IA | ✅ | ✅ | ✅ | ✅ |
| Design system (from scratch or evolve existing) | ✅ | ✅ | ✅ | ✅ |
| Research & personas | ✅ | ✅ | ✅ | ✅ |
| Accessibility (WCAG) | ✅ | ✅ | ✅ | ✅ |
| Engineering / technical users | ✅ | ✅ |
I build the design foundation,
then the experiences and features on top.
Research
- Usability tests
- Heuristic audits
- Personas
Foundation
- Tokens, components
- WCAG guidelines
- Documentation
Products
- Dashboards, flows
- Prototypes
- Supported Handoff
Current Role:
Lead Product Designer
As Lead Product Designer at Vitalcy, I oversee the end-to-end design of our B2B SaaS platform that helps organizations engage and activate their communities.
My work spans from user research, UX strategy, and feature design to pitch decks, design systems, and cross-functional collaboration with engineering and leadership.
- Product Design
- User Research
- Design System
- UX / UI Design
- Interaction Design
- Prototyping
- Visual Design
- Usability Testing
- Pitch Decks
Main Tools:














Brand Systems
Expert building, extending, and governing scalable brand systems and modular assets; enabling rapid execution for pitch work, marketing, and internal brand initiatives.
Pitch Design
High-stakes presentation design and compelling visual storytelling for persuasive pitch decks with visually powerful narratives that move audiences and deliver results.
Art Direction
Expert in art direction for high-visibility projects providing creative leadership and vision to craft persuasive, emotionally resonant narratives that are visually powerful.
Case Studies:
















