Overview
Vitalcy’s User Stories feature helps mission-driven organizations capture, share, and celebrate the real-world outcomes their communities create.
Designed for cohort communities, this tool empowers teams to collect personal milestones and success stories from their members — transforming them into visual narratives that drive engagement, funding, and pride.
Role: Lead Product Designer (UX/UI)
Scope: End-to-end design — research, ideation, prototyping, testing, and delivery
Timeline: 1 months
Clients: Non-profit Organizations, Educational Institutes, Camps, Trade Associations, Entrepreneurial Support Orgs, Cohort Communities
The Problem
Organizations had countless stories of member success scattered across emails and social media, but no unified way to gather and present them.
This fragmentation undermined their ability to demonstrate program impact and inspire engagement.
Key insight: what should have been powerful proof of success was getting lost in the noise.
The Approach
I led qualitative research interviews to understand user behavior and discover unmet needs. From these insights, two user groups emerged:
Contributors:
a simple, inviting way to share milestones, highlight updates, celebrate impact.
Admins:
structured, brand-aligned tools to collect, curate, and publish stories efficiently.
I mapped the entire interaction flow — from submission to publication — focusing on clarity, accessibility, and emotional engagement.
The Solution
Through an iterative design process, I created:
Guided submission form with prompts to help members tell authentic stories.
Visual curation dashboard enabling admins to sort, tag, and feature stories.
Publishing pipeline that integrates seamlessly with Vitalcy’s community feed.
The Results
+72% increase in community story submissions post-launch.
Faster publishing: admins reduced posting time from hours to minutes.
New funding opportunities emerged thanks to tangible impact storytelling.
Reflection
Designing User Stories highlighted the importance of empathy in community-driven tools. It taught me to design for both sides of the storytelling equation — celebrating contributors’ voices while equipping organizations with clarity and scalability to create real impact.