New User On-Board
Project Overview:
- Duration: 2 weeks
- Objective: I needed to design an onboarding process that reduces dropout rates, increases user satisfaction, and fosters a sense of community from the start.
User Research:
- Problem Identification: High initial drop-off rates during signup, confusion about how to navigate the platform, and lack of engagement post-signup.
- Methods Used:
- Surveys and interviews
- A/B testing
Design Process:
1. Ideation:
- I organized and spearheaded brainstormed with the team on various onboarding scenarios.
- Sketched wireframes focusing on narrative-driven onboarding.
2. Prototyping:
- Created low-fidelity prototypes using sketching tools.
- Transitioned to high-fidelity prototypes in Figma, focusing on:
- Welcome Screen: Explaining the cohort concept with engaging visuals.
- Profile Setup: Simplified layout and clear instructions.
- Introductory Video: A short, friendly video introducing the community and platform features.
3. User Testing:
- Conducted multiple rounds of usability testing with diverse user groups.
- Iterated design based on feedback.
4. Implementation:
- Worked closely with developers to ensure design integrity was maintained.
- Conducted quality assurance tests to check for any usability issues in the live environment.
Key Insights:
- I think simplification of the sign-up process was crucial to prevent abandonment.
- Personalization was key to engagement; users wanted to feel part of a community right away.
Results:
- Drop-off Rate: Reduced from 45% to 20% during the initial onboarding phase.
- User Engagement: Increased by 30% in terms of average session length.
- Community Feedback: Positive reviews on the intuitive setup and community feel from day one.
Challenges and Learnings:
- Challenge: Balancing detailed information without overwhelming new users.
- Learning: The importance of narrative in onboarding; storytelling can guide users through complex systems with ease.